Archive for January, 2010
Why we’re not ready for mainstream Tablet computing…yet

Recently I discussed (albeit somewhat crudely) the mass flood of E-Reader devices that made their debut at the recent CES exhibition and what the future holds for Joe Average. I’d like to take this opportunity to reveal that yesterday I, yes me, despite the very best restraint I could muster, purchased an Amazon Kindle 2 which I will be collecting during my visit to Miami this coming weekend.
I expect buyer’s remorse to take effect by February 1.
Amid the guff surrounding the release of a new E-Reader device every 14.27 seconds during CES one player that kept it’s cards firmly pressed against it’s chest was Apple.
Until now.
If you’ve paid any attention to industry headlines over the past 87 years or so you would be more than aware that Apple has often been rumoured to be working on a tablet computer. Today miniscule information was released inviting the world to view it’s latest ‘creation’. Many insiders, speculators and ‘guff mongerers’ (as I like to call them) strongly insist that this will be the moment Apple unleashes a much awaited tablet computer. Said insiders, speculators and ‘guff mongerers’ also believe that this will be the killer, game-changing device that the world has been waiting for.
Maybe, but I believe it could be a case of premature gadget ejaculation. Here’s why.
The market for tablet devices is not currently in it’s infancy. It’s not even in it’s fetal stages yet. The tablet device has been around for a number of years now, it failed on a grand scale then, it’ll fail on a grand scale now. The Apple tablet, bare in mind we’re currently talking about vaporware mixed with my own pure speculation here, may well be destined for the same fate. I won’t eat my shoes if I am wrong, but I really cannot see how the immediate future of mainstream computing is tablet based.

For starters, if the guff mongerers are to be believed then the Apple tablet device is going to resemble or function like an iPhone just on a larger scale. The first time you hear that you may very well let a little wee slip uncontrollably from your bladder. Upon later reflection though it all seems to fall a little flat. If next week Mr. Jobs decides to unveil an Apple tablet device that does indeed turn out to be essentially a super-sized iPhone, and currently I cannot see how they can or indeed will release anything other than this no matter how many layers of groovy they mask it in, then the device really will be doomed for certain failure. The Apple iPhone is, like the iPod, one of the most successful niche devices of the last decade. The iPhone being superior due to being not only a music playing device but a smart phone stapled on to form one soft, cuddly and very popular little package. An Apple tablet will likely offer very little more than that.
Now for the really negative stuff. Not so many moons ago Apple released the Macbook Air, a wonderful device that was marketed as being the future of notebook computing. Sleek, super sexy and thinner than Karen Carpenter. All this technological anorexia (sorry Karen) appeared very wonderful at first. Then Steve Jobs told everyone how much it was going to cost.
The Apple tablet, bare in mind we’re currently talking about vaporware mixed with my own pure speculation here, may well be destined for the same fate. I won’t eat my shoes if I am wrong, but I really cannot see how the immediate future of mainstream computing is tablet based.
And there lyeth my point. Who is going to want to buy a device that is essentially a super-sized iPhone that will probably weigh in around the $1000+ mark when it’s smaller,far more portable but equally capable sibling the iPhone already has a massive global user base and is more importantly available for a fraction of the cost? Nobody. Well, except maybe the kind of gadget and/or Apple fanatics that appear in line outside their nearest Apple store 13 minutes after the product is announced to the world and a good 984 decades before the store opens it’s doors with welcome arms to the faithful early adopters.
Heaping further negativity on to this vaporous device, I believe the average customer is not ready to make the switch to full-time, 24/7 tablet computing. Nor do I believe they are ready for full-time, 24/7 portable tablet computing. The devices and prices being waved in the face of the market right now are still sky high. Additionally for what tasks you can accomplish with a tablet device you can accomplish with a netbook, notebook or smart phone for a fraction of the cost. Not only is cost a swaying factor but these devices are already established and ingrained in to mainstream computing culture. I can see tablet devices becoming popular within enterprise over the next 5 or so years, but in the home I don’t think penetration will be as quick.
Many are touting the rumoured Apple tablet device to be something of a ‘Kindle-killer’ too. I cannot see this happening in the foreseeable either. The Kindle, along with the Sony Reader (and even the Barnes & Noble Nook) devices have all had a truly massive head start over Apple. Factoring cost alone, those wanting a device purely for reading will face a choice between a circa $200 dedicated reader with wifi trimmings and a $1000+ ‘iPhone XL’ with integrated reader app. It doesn’t take a genius to figure out which is the better choice.
Apple has disposable clout available to it by the truckload but entering an already swamped market so late in the day could suffocate any chance it has in the bustling reader market. Amazon, Sony and Barnes & Noble all already have huge publisher deals done and dusted. What Apple has awaits to be seen, let’s hope it’s not the scraps leftover from a furious bidding war. One article declares Apple has secured a deal with the New York Times for subscription based content.
Who cares? There are plenty of other sources for free news.
I appear to have made Apple the focal point of this article but it’s not just Apple who (as yet to be confirmed remember!) are putting their chips on the tablet roulette table. Microsoft and HP amongst the larger names are also banking on tablets and touch to be the next big thing. Perhaps their mindsets will change considerably by next weekend.
Essentially, when it comes to tablet computing I feel the bottom line is thus. I honestly just don’t think we are ready yet to detach ourselves from a physical keyboard. Sure gestures, swipes and pinches feel like second nature on a smart phone or an ATM or a museum exhibition for example. But when it comes to home computing, and I’m not really talking about gaming here, I think we still feel the need to have that sense of attachment to our beloved computer. It gives the user a sense of comfort, a sense of connection and ultimately a sense of control over their computer. Detaching ourselves in this way, is, ultimately, something that I feel we are still (and at the very least) a good 10 to 15 years away from and that is why I feel that certainly in the immediate future, tablet devices will be a failure (again).
Note: Images used in this article without permission.
Tom Hanks, bowel evacuation and E-Readers. A love story.

Scientists and Historians can be certain of two absolute and undeniable facts. Mankind has forever had the mandatory requirement to evacuate their bowels in turn leading them to spend literally thousands of years designing waste receptacles and developing elaborate sanitation systems to handle it. Mankind has also spent the best part of millions of years trying to communicate both verbally and through the written word. Thus thanks to this genius idea we have at least some sources of reference to study or read up on our ancestors. Proof, if any were needed, that the bathroom and the written word have been strangely entwined together since the dawn of time.
Fast forward to today, January 12th 2010. CES in Las Vegas is over and aside from all the hoo-haa over 3D televisions, the devices that I feel made the really big noise at this years’ exhibition were E-Readers.
Rewinding the clock I recall with some fondness reading one of those flimsy free books you get with magazines, you know, the ones with a million old video game cheat codes in them that you can just look up online. Or the one’s which are bundled with the Christmas edition of your favourite print magazine (anyone under the age of 18 look up ‘magazine‘ on Wikipedia for a quick history lesson) along with a chocolate bar, a poster you’d never dream of pinning on your wall and a water balloon marketing a video game no one is going to buy. Oh and a Frisbee (marketing a video game no one is going to buy).
This free book (I forget the magazine it came with I just remember it ran for about 3 or 4 issues before folding around the time the original PlayStation console came to market in the UK) although long since discarded, still resonates with me today. It was a pocket book containing articles by the staff writers and their ideas regarding the future of technology and entertainment. Now bare in mind this book was written circa 1995. I distinctly remember a few passages in the book by one of the writers discussing the future of the printed word. I recall intricate details mentioned such as flexible hand held devices and displays and paid content subscription models. Reasonably accurate projections I think for an article written around 14 years ago.
The concept of the E-Reader dates back even further than that. Travel back to 1988 and recall the hit Tom Hanks movie Big. If you haven’t seen it, do so, it’s a delightful yarn. You’ll notice toward the end of the movie, Hanks and co-star Elizabeth Perkins present a new invention at a toy company meeting. The idea they dream up is for a portable electronic device (which actually looks uncannily like the new Microsoft Courier concept) that displays and allows the user to interact with pre-purchased comic books supplied on 5 1/4″ disks. A well-designed device concept, a paid content subscription model and (the icing on the cake) a full colour display!
It makes you wonder that if Tom Hanks and Elizabeth Perkins can come up with a colourized version of the Amazon Kindle in 1988, why haven’t the good people at the dot com giant (or anyone else for that matter) released one already? Hanks and Perkins were marketing this bad boy for a cheeky one hundred dollars with new content at a couple of bucks a pop. Genius marketing strategy, a sure fire winner, a guaranteed global hit. Sadly Tom Hanks flushed (pun intended) his career away by wanting to be 13 again and thus left the company but that’s beside the point. The bottom line is for 1988 this idea was deemed achievable even if it was ultimately presented in a work of fiction. What I am saying is, the idea was there.

Back to today, and in 2010 the E-Reader (yes along with the aforementioned 3D revolution) is set to be the hottest thing since the Netbook (anyone under the age of 3 look up Netbook on Wikipedia for a history lesson). We’re in 2010 and we’re still fiddling with a nearly 3-year old device with a black and white display designed by an online book retailer. The less said about electronic giant Sony’s attempt at an E-Reader the better. I expected more from the inventor of the Walkman.
John Doe 1 walks in to a restroom carrying a Kindle 2 on his person. John Doe 2 walks in to a restroom carrying a magazine on his person. John Doe 2 I feel would be likely to flick through a few pages of the magazine finish up and exit the restroom within lets say 10 to 15 minutes (20 at a push, pun not initially intended).
I really want an E-Reader, truthfully. I can shamefully reveal I’ve spent countless hours drooling over the Kindle pages at Amazon.com lusting for a Kindle 2. I’ve recently spent those hours ogling the news flooding through from the 2010 CES news wire. Every other press release recently seems to be for a new E-Reader. Perhaps the market is quickly becoming over saturated with product that hasn’t been launched yet but I am still keen to buy one now. My heart says “GO! BUY! HAVE FUN!” My head says to hold off and wait to see how this pans out, especially with market leader Amazon rumoured to be developing the Kindle 3 and colour E-Reader displays additionally being touted as ‘not too far away’.
I believe the right thing to do as of now is fend off any early-adopter syndrome you may be harbouring and wait to see how the market develops. As of now we have several devices lining up on the trenches ready to go over the top. When they do many will fall in the field, few will be left standing. My predictive senses believe Amazon will emerge from this market victorious if they can get the Kindle 3 right. The word ‘Kindle’ in my opinion is already becoming a recognizable device brand name akin to the iPod, Walkman et al.
The beginning of this article discussed a rather loose entwining of humans, toilets, faecal matter and the written word man relyeth upon for both factual and entertainment purposes. In fact recently a first edition of Evolution Of The Origin Of Species by Charles Darwin was found in a toilet (where it had been lain for years prior) and sold at auction for thousands of dollars! With so much choice and vast storage space offered by today’s current crop of electronic reading devices, what does the future hold for bathroom reading and will E-Readers become a bane of the bathroom for households across the globe?
I tried with little success to research the origins of when going to the toilet and bringing along reading material became synonymous. However the few scraps of information I did come across were filled with page after page of site visitors and forum users discussing the origins, the pros and cons of and suggested material for reading on the toilet.
Could the future of bathroom reading be set to change with the mass-market penetration and (according to Amazon.com’s Christmas 2009 sales figures) rapid uptake of E-Reader devices? Think about it carefully. I’ve devised the following for use as an example.
John Doe 1 walks in to a restroom carrying a Kindle 2 on his person. John Doe 2 walks in to a restroom carrying a magazine on his person. John Doe 2 I feel would be likely to flick through a few pages of the magazine finish up and exit the restroom within lets say 10 to 15 minutes (20 at a push, pun not initially intended). John Doe 1 meanwhile has an assortment of 1000+ books, magazines, comics, newspapers and annotations at his fingertips thanks to his Kindle device. Couple that with wireless access and you’ve the perfect recipe for longer toilet stall occupation than that currently enjoyed by that guy/girl in the stall next to you emitting nothing but the sound of a BlackBerry trackball rolling around and clicking interspersed with occasional ‘plop’ and ‘fart’ sounds (yes women are guilty of this too I have been reliably informed!).
I hope with this rather crude analogy you can see the point I am trying to make here. I believe if E-Reader devices do become a mainstream hit in 2010 it will essentially change how we consume printed media forever. The industry is already dying a death thanks in part to the explosion of the Internet over the last decade coupled with higher operating costs.
I strongly believe we will read more than ever over this coming decade. This can only be a good thing. If that means newer and successively cheaper devices, the ability to carry more books, magazines and textbooks on my person at one time and ultimately higher global literacy rates I’m all for it. Count me in.
Back in the saddle…
Life took an unexpected turn for the ‘rather busier than I was before’ tangent in recent weeks, leaving little time to attend to my little corner of the Internet. Lots has happened since my last entry back in late October 2009, I’ll spare you the long-winded details!
Look out for more irreverant babbling very soon!




